What are common mistakes people make when using heatmaps?
Some common mistakes include not defining clear goals, misinterpreting data, and ignoring user context.
Can you explain how misinterpreting data happens?
Sure! Misinterpretation can occur when users assume heatmap colors directly correlate to user engagement without considering other factors.
What should I focus on to avoid these mistakes?
Focus on setting clear objectives, analyzing data in context, and combining heatmaps with other analytics tools.
Are there any tools you recommend for analyzing heatmaps?
Yes, tools like Hotjar, Crazy Egg, and Mouseflow are popular for analyzing heatmaps effectively.
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