What are the key metrics to evaluate sponsorship effectiveness?
Key metrics include brand awareness, engagement rates, return on investment (ROI), and audience reach.
How do you measure brand awareness in sponsorships?
Brand awareness can be measured through surveys, social media mentions, and website traffic analytics.
What is a good ROI for sponsorships?
A good ROI varies by industry, but generally, a 3:1 ratio is considered effective.
Can you explain engagement rates further?
Engagement rates reflect how actively the audience interacts with the sponsored content, often measured by likes, shares, and comments.
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