What are the main differences between Google Ads and Facebook Ads?
Google Ads focuses on search intent, while Facebook Ads targets users based on interests and demographics.
Which one is better for small businesses?
It depends on your goals. Google Ads can drive immediate traffic, while Facebook Ads are great for brand awareness.
Can you give me examples of successful campaigns using each?
Sure! A local bakery might use Google Ads for promotions, while a fashion brand could leverage Facebook Ads for engagement.
What budget should I allocate for each platform?
A good starting point is 10-20% of your overall marketing budget for each platform, adjusting based on performance.
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