How can I compare the ROI of different marketing campaigns?

How can I compare the ROI of different marketing campaigns?

To compare the ROI of different marketing campaigns, you can calculate the ROI for each campaign using the formula: ROI = (Net Profit / Cost of Investment) x 100. This will give you a percentage that you can use to evaluate their effectiveness.

What factors should I consider when calculating ROI?

Consider factors like total revenue generated, costs associated with each campaign, time frame, and any external influences that might affect performance.

Can you give me an example of how to calculate it?

Sure! If Campaign A generated $10,000 in revenue and cost $2,000, the ROI would be: (10,000 - 2,000) / 2,000 x 100 = 400%. For Campaign B, if it generated $5,000 and cost $1,000, the ROI would be: (5,000 - 1,000) / 1,000 x 100 = 400% as well.

What if one campaign has a longer duration?

That's a great point! For longer campaigns, consider calculating the ROI on a per-month basis to make a fair comparison. This way, you can assess performance over similar time frames.