What are the best eCommerce analytics tools available?
There are several great eCommerce analytics tools, including Google Analytics, Shopify Analytics, and Adobe Analytics. Each has unique features.
Can you compare Google Analytics and Shopify Analytics?
Sure! Google Analytics offers extensive tracking and reporting capabilities, while Shopify Analytics is more tailored for Shopify users, providing insights directly related to sales and customer behavior.
Which one is better for a small business?
For a small business, Shopify Analytics might be better due to its ease of use and integration with the Shopify platform. Google Analytics can be more complex.
Are there any free options?
Yes, Google Analytics is free and offers robust features. Other free options include Matomo and Open Web Analytics.
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