How does Google Analytics 4 differ from Universal Analytics?
An example of an AI chatbot conversation about comparing Google Analytics 4 to Universal Analytics.
How does Google Analytics 4 differ from Universal Analytics?
Google Analytics 4 (GA4) focuses on event-based tracking, while Universal Analytics (UA) is session-based. This means GA4 provides more flexibility in tracking user interactions.
What are the main benefits of using GA4 over UA?
Some benefits of GA4 include enhanced cross-platform tracking, improved user privacy features, and more robust reporting capabilities.
Can I still access my old UA data after switching to GA4?
Yes, you can still access your old UA data, but it's recommended to keep both properties running during the transition for better insights.
Is GA4 more complex to set up than UA?
GA4 can be more complex due to its event-driven model, but it offers more customization options for tracking specific user interactions.
What should I consider before migrating to GA4?
Consider your current tracking needs, the learning curve for your team, and how GA4's features align with your business goals.
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