What are the main differences between Google Analytics 4 and Universal Analytics?
Google Analytics 4 focuses on event-based tracking, while Universal Analytics is session-based. GA4 offers enhanced cross-platform tracking and privacy features.
Which tool is better for e-commerce tracking?
Google Analytics 4 is generally better for e-commerce as it provides more detailed insights into user behavior and conversion paths.
Can I use both tools simultaneously?
Yes, you can run both Google Analytics 4 and Universal Analytics in parallel to compare data and transition smoothly.
What are some alternatives to Google Analytics?
Some popular alternatives include Matomo, Adobe Analytics, and Mixpanel, each offering unique features and capabilities.
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