What is the difference between ROAS and ROI?
ROAS stands for Return on Ad Spend, while ROI is Return on Investment. ROAS measures revenue generated per dollar spent on advertising, whereas ROI evaluates the overall profitability of an investment.
Can you give me an example of how to calculate ROAS?
Sure! If you spent $1,000 on ads and generated $5,000 in revenue, your ROAS would be 5.0, meaning you earned $5 for every $1 spent.
How do I calculate ROI for my marketing campaign?
To calculate ROI, use the formula: (Net Profit / Cost of Investment) x 100. If your campaign cost $1,000 and generated a net profit of $2,000, your ROI would be 200%.
Which metric should I focus on for my e-commerce business?
It depends on your goals. If you're focused on ad performance, ROAS is key. For overall profitability, ROI is more relevant.
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