What are the major Google algorithm updates and their impacts?

What are the major Google algorithm updates and how do they differ from each other?

The major Google algorithm updates include Panda, Penguin, Hummingbird, and BERT. Panda focused on content quality, Penguin targeted spammy backlinks, Hummingbird improved search intent understanding, and BERT enhanced natural language processing.

Can you explain how the Panda update specifically affected websites?

The Panda update penalized low-quality content, meaning sites with thin, duplicate, or poorly written content saw a drop in rankings. It encouraged high-quality, original content.

What about the Penguin update? How did it change SEO practices?

The Penguin update targeted manipulative link-building practices. It made webmasters focus on earning high-quality backlinks rather than using spammy tactics, leading to more ethical SEO practices.

How do these updates impact small businesses compared to larger ones?

Small businesses often struggle more with algorithm updates due to limited resources for content creation and SEO. Larger companies may have the means to adapt quickly, but both must focus on quality and relevance to succeed.