What are the differences between iOS and Android deep linking?

What are the differences between iOS and Android deep linking?

iOS and Android deep linking both allow users to navigate directly to specific content within an app, but they differ in implementation. iOS uses Universal Links, while Android uses App Links. Universal Links work with both web and app content, while App Links are primarily for app content.

Can you explain how Universal Links work?

Sure! Universal Links are a way to link to content within your app using standard HTTP or HTTPS URLs. When a user taps a Universal Link, iOS checks if the app is installed. If it is, the app opens directly to the specified content; if not, the link opens in Safari.

What about App Links on Android?

App Links on Android function similarly to Universal Links. They allow you to link to specific content in your app using HTTP URLs. If the app is installed, it opens directly; if not, the link opens in a web browser. App Links also support fallback URLs.

Are there any challenges with deep linking?

Yes, there can be challenges such as ensuring proper configuration, handling different app states, and managing user experience when the app is not installed. Testing across various devices and OS versions is also crucial.