What are the different segmentation methods in data analysis?

What are the different segmentation methods in data analysis?

There are several segmentation methods, including demographic, geographic, psychographic, and behavioral segmentation. Each has its own advantages.

Can you explain demographic segmentation in more detail?

Demographic segmentation divides the market based on variables like age, gender, income, and education. It's useful for targeting specific groups.

What about psychographic segmentation?

Psychographic segmentation focuses on lifestyle, values, and personality traits. It helps in understanding consumer motivations.

Which method is the most effective?

The effectiveness of a method depends on the context and goals of your analysis. Often, a combination of methods yields the best results.