How does quantitative research compare with qualitative research?
An example of an AI chatbot conversation about comparing quantitative and qualitative research methods.
How does quantitative research compare with qualitative research?
Quantitative research focuses on numerical data and statistical analysis, while qualitative research emphasizes understanding concepts and experiences.
Can you give me examples of each type of research?
Sure! An example of quantitative research is a survey measuring customer satisfaction with numerical ratings. Qualitative research might involve interviews exploring customer feelings about a product.
What are the strengths and weaknesses of each method?
Quantitative research is great for generalizing results but may miss deeper insights. Qualitative research provides rich detail but can be harder to analyze and generalize.
When should I use one method over the other?
Use quantitative research when you need measurable data and trends, and qualitative research when exploring complex behaviors or motivations.
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