What are some examples of confidence intervals in business?
Confidence intervals are used in business to estimate the range of values for metrics like sales forecasts or customer satisfaction.
Can you give me a specific example?
Sure! If a company surveys 100 customers and finds a satisfaction score of 80% with a 95% confidence interval of 75% to 85%, it means they are 95% confident that the true satisfaction rate lies within that range.
How can businesses use this information?
Businesses can use confidence intervals to make informed decisions, such as adjusting marketing strategies or improving customer service based on estimated satisfaction levels.
Are there any limitations to using confidence intervals?
Yes, confidence intervals assume a normal distribution and can be affected by sample size. Small samples may lead to less reliable estimates.
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