What is greenwashing and how can I spot it?

What is greenwashing and how can I spot it?

Greenwashing is when companies falsely promote their products as environmentally friendly. You can spot it by looking for vague claims, lack of transparency, and certifications that aren't credible.

Can you give me examples of greenwashing?

Sure! One example is a company that markets a product as 'eco-friendly' without any evidence or certification to back it up. Another is a brand that highlights a small sustainable feature while ignoring larger environmental issues.

How can I make sure I'm buying from genuinely sustainable brands?

Look for third-party certifications, research the company's practices, and read reviews from credible sources. Transparency is key!

Are there any specific certifications I should look for?

Yes! Look for certifications like Fair Trade, USDA Organic, and Energy Star. These indicate a commitment to sustainability.

What should I do if I suspect a brand is greenwashing?

You can report your concerns to consumer protection agencies, share your findings on social media, and choose to support brands that are genuinely sustainable.