What is ad fraud and how can I protect myself?
An example of an AI chatbot conversation about consumer awareness of ad fraud.
What is ad fraud and how can I protect myself?
Ad fraud refers to deceptive practices that manipulate online advertising metrics. To protect yourself, be cautious of suspicious ads and use ad blockers.
What are some common types of ad fraud I should be aware of?
Common types include click fraud, impression fraud, and ad stacking. Each involves misleading practices that inflate ad performance.
How can I identify if an ad is fraudulent?
Look for signs like unrealistic offers, poor website quality, or ads that seem too good to be true. Research the brand before engaging.
Are there any tools to help me detect ad fraud?
Yes, there are several tools like Adloox, DoubleVerify, and Moat that can help detect and prevent ad fraud.
What should I do if I encounter ad fraud?
Report it to the platform where you saw the ad, and consider informing your bank if you made any transactions.
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