What are targeted ads and how do they affect consumer awareness?

What are targeted ads and how do they affect consumer awareness?

Targeted ads are advertisements tailored to individual users based on their online behavior and preferences. They can enhance consumer awareness by presenting relevant products but may also raise privacy concerns.

How do companies collect data for targeted advertising?

Companies collect data through various means, including cookies, tracking pixels, and user profiles created from online activity and interactions.

Is it possible to opt out of targeted ads?

Yes, many platforms allow users to opt out of targeted ads through their privacy settings. You can also use browser extensions to block tracking.

What are the ethical implications of targeted advertising?

The ethical implications include concerns about privacy, manipulation, and the potential for discrimination based on the data used for targeting.

How can consumers protect their privacy online?

Consumers can protect their privacy by using strong passwords, enabling two-factor authentication, and being cautious about the information they share online.