How do targeted ads influence consumer behavior?
Targeted ads are designed to reach specific audiences based on their interests and behaviors, which can significantly influence purchasing decisions.
Can you give me an example of how this works?
Sure! For instance, if someone frequently searches for running shoes, they might see ads for the latest models or discounts on athletic gear.
What are the ethical concerns surrounding targeted advertising?
Ethical concerns include privacy issues, manipulation of consumer choices, and the potential for reinforcing harmful stereotypes.
How can consumers protect themselves from unwanted targeted ads?
Consumers can use ad blockers, adjust privacy settings on social media, and be mindful of the information they share online.
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