How has consumer behavior changed in the digital age?
Consumer behavior has shifted significantly due to digital technology, with more online shopping and social media influence.
What factors influence online purchasing decisions?
Key factors include convenience, product reviews, social media recommendations, and personalized marketing.
How do social media platforms affect consumer choices?
Social media platforms shape consumer choices by providing peer reviews, influencer endorsements, and targeted ads.
Are there any negative impacts of digital consumer behavior?
Yes, issues like information overload, privacy concerns, and impulse buying can negatively impact consumers.
What trends should we watch in the future of consumer behavior?
Future trends may include increased use of AI for personalization, sustainability concerns, and the rise of social commerce.
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