How does consumer behavior change in virtual environments?
Consumer behavior in virtual environments can differ significantly from physical spaces due to factors like immersion and interactivity.
What specific factors influence these changes?
Key factors include the design of the virtual environment, social interactions, and the presence of virtual influencers.
Can you give examples of successful virtual marketing campaigns?
Sure! Campaigns like Nike's virtual reality experiences and IKEA's AR app have successfully engaged consumers.
How do emotions play a role in virtual shopping?
Emotions can enhance engagement and decision-making, as immersive experiences can evoke feelings similar to real-life shopping.
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