What are the latest trends in consumer behavior?
Some key trends include increased online shopping, sustainability concerns, and personalized marketing.
How has the pandemic affected consumer behavior?
The pandemic accelerated the shift to e-commerce and heightened awareness of health and safety in purchasing decisions.
What role does social media play in shaping consumer behavior?
Social media influences consumer behavior by driving trends, providing product reviews, and enabling direct engagement with brands.
Can you give examples of brands successfully adapting to these trends?
Sure! Brands like Nike and Amazon have effectively utilized online platforms and personalized marketing to thrive.
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