What do consumers expect from brands regarding sustainability?
Consumers increasingly expect brands to adopt sustainable practices, such as eco-friendly materials and ethical sourcing.
How important is transparency in sustainability efforts?
Transparency is crucial; consumers want to know how brands are making sustainable choices and the impact of those choices.
Are there specific industries where sustainability is more critical?
Yes, industries like fashion, food, and energy are under more scrutiny for their sustainability practices.
What can brands do to meet these consumer expectations?
Brands can invest in sustainable technologies, engage in fair trade, and communicate their efforts clearly to consumers.
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