What do consumers really think about sustainability?

What do consumers really think about sustainability?

Consumers are increasingly prioritizing sustainability, with many willing to pay more for eco-friendly products.

What factors influence their perception of sustainable brands?

Key factors include brand transparency, environmental impact, and social responsibility.

Are younger consumers more concerned about sustainability?

Yes, younger consumers, especially Millennials and Gen Z, tend to be more environmentally conscious.

How can brands improve their sustainability image?

Brands can improve by adopting transparent practices, engaging in community initiatives, and showcasing their sustainability efforts.

What are some common misconceptions about sustainable products?

Common misconceptions include the belief that sustainable products are always more expensive or less effective.