How do consumers perceive sustainability in products?

How do consumers perceive sustainability in products?

Consumers increasingly value sustainability, often preferring eco-friendly products over conventional ones.

What factors influence their perception of sustainability?

Key factors include product materials, brand transparency, and environmental impact during production.

Are there specific demographics that prioritize sustainability more?

Yes, younger consumers, particularly Millennials and Gen Z, tend to prioritize sustainability more than older generations.

How can brands improve their sustainability image?

Brands can improve by adopting transparent practices, using sustainable materials, and engaging in community initiatives.

What are some examples of brands that are doing well in sustainability?

Brands like Patagonia, Tesla, and Unilever are often cited for their strong commitment to sustainability.