What are the latest consumer trends in the digital economy?
Some key trends include increased online shopping, personalization, and the rise of subscription services.
How has social media influenced these trends?
Social media has driven engagement and brand loyalty, making it a powerful tool for consumer insights and marketing.
What role does mobile technology play in these trends?
Mobile technology facilitates easy access to online shopping and services, enhancing the overall consumer experience.
Are there any specific demographics that are leading these trends?
Yes, millennials and Gen Z are particularly influential, as they prioritize convenience and digital experiences.
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