What is a content audit and why is it important?

What is a content audit and why is it important?

A content audit is a systematic review of your content to assess its performance and relevance. It's important because it helps identify what content is working, what needs improvement, and what can be removed.

How often should I conduct a content audit?

It's recommended to conduct a content audit at least once a year, but more frequently if you publish a lot of content or if your business goals change.

What tools can I use for a content audit?

There are several tools available, such as Google Analytics, SEMrush, and Ahrefs, which can help you analyze your content's performance.

What metrics should I focus on during a content audit?

Key metrics to focus on include page views, bounce rate, time on page, and conversion rates. These will help you understand user engagement.

Can you give me an example of a content audit checklist?

Sure! A content audit checklist might include items like checking for broken links, assessing SEO optimization, and evaluating content quality.