What is a content audit and how do I perform one?
A content audit is a systematic review of your content to assess its performance and relevance. To perform one, start by listing all your content, then evaluate each piece based on criteria like traffic, engagement, and SEO performance.
What criteria should I use to evaluate my content?
You should consider factors such as page views, bounce rate, social shares, keyword rankings, and overall engagement metrics.
How often should I conduct a content audit?
It's recommended to conduct a content audit at least once a year, but more frequently if you publish a lot of new content or if your audience's needs change.
Can you suggest tools for conducting a content audit?
Sure! Some popular tools include Google Analytics, SEMrush, Ahrefs, and Screaming Frog. These can help you analyze your content effectively.
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