What is a content marketing audit and how do I conduct one?

What is a content marketing audit and how do I conduct one?

A content marketing audit is a comprehensive review of your existing content to assess its effectiveness and alignment with your goals. To conduct one, start by inventorying all your content, analyzing its performance, and identifying gaps or opportunities for improvement.

What specific metrics should I look at during the audit?

You should consider metrics like traffic, engagement rates, conversion rates, SEO performance, and social shares. These will help you understand how well your content is performing.

How often should I perform a content marketing audit?

It's recommended to conduct a content marketing audit at least once a year, but more frequently if you're producing a lot of content or if your business goals change.

Can you suggest some tools to help with the audit?

Sure! Tools like Google Analytics, SEMrush, Ahrefs, and BuzzSumo can provide valuable insights into your content's performance.