What is contextual data analysis?
Contextual data analysis involves examining data within its context to derive meaningful insights and patterns.
How is it different from traditional data analysis?
Unlike traditional data analysis, which often looks at data in isolation, contextual data analysis considers the surrounding factors and environment.
Can you give me an example of its application?
Sure! In marketing, contextual data analysis can help understand customer behavior by analyzing data from social media, purchase history, and location.
What tools are commonly used for contextual data analysis?
Common tools include data visualization software, machine learning platforms, and business intelligence tools that integrate various data sources.
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