What is the difference between contextual data and traditional data?
Contextual data refers to information that provides context to a situation, while traditional data is often structured and static.
Can you give me examples of each?
Sure! Traditional data includes things like sales figures, while contextual data might include customer behavior or location.
Why is contextual data important for businesses?
Contextual data helps businesses understand customer needs better, leading to more personalized experiences and improved decision-making.
How can companies collect contextual data?
Companies can collect contextual data through customer interactions, social media, and analytics tools that track user behavior.
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