What is the difference between contextual targeting and retargeting?
An example of an AI chatbot conversation about contextual targeting vs retargeting.
What is the difference between contextual targeting and retargeting?
Contextual targeting involves displaying ads based on the content of the webpage, while retargeting shows ads to users who have previously visited your site.
Can you give me an example of each?
Sure! For contextual targeting, if a user is reading an article about fitness, they might see ads for gym memberships. For retargeting, if a user visits an online store but doesn't buy anything, they might see ads for that store on other websites later.
Which one is more effective for conversions?
It depends on your goals. Retargeting often has higher conversion rates since it targets users who have already shown interest, while contextual targeting can help reach new audiences.
Are there any tools you recommend for implementing these strategies?
Yes! Google Ads and Facebook Ads are popular platforms that offer both contextual targeting and retargeting options.
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