What is the difference between CPM and CPC in digital advertising?
An example of an AI chatbot conversation about CPM vs CPC in digital advertising.
What is the difference between CPM and CPC in digital advertising?
CPM stands for Cost Per Mille, which is the cost per 1,000 impressions, while CPC stands for Cost Per Click, which is the cost per click on an ad.
When should I use CPM instead of CPC?
Use CPM when your goal is brand awareness and you want to maximize impressions. Use CPC when your goal is to drive traffic and conversions.
Can you give me an example of when to use each?
Sure! If you're launching a new product and want to reach a large audience, CPM is ideal. If you're running a promotion and want users to click through to your site, CPC is better.
What are the advantages of each model?
CPM is great for visibility and brand recognition, while CPC is cost-effective for driving targeted traffic and measuring ROI.
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