How do I create a brand color palette?

How do I create a brand color palette?

Creating a brand color palette involves selecting colors that represent your brand's identity. Start by defining your brand's values and target audience.

What are some tools I can use to choose colors?

You can use tools like Adobe Color, Coolors, or Canva's color palette generator to explore and create color combinations.

How many colors should I include in my palette?

A good rule of thumb is to choose 3-5 main colors. This includes a primary color, secondary colors, and an accent color.

Can you give me examples of successful brand color palettes?

Sure! Brands like Coca-Cola use red and white, while Starbucks uses green and white. Each palette reflects their brand identity.

What if I want to change my existing palette?

Changing your palette can be done gradually. Start by introducing new colors while keeping some of the old ones to maintain brand recognition.