How can I create an authentic brand voice for my business?
To create an authentic brand voice, start by defining your brand's core values and mission. What do you stand for?
I want my brand to be seen as friendly and approachable. How do I reflect that in my voice?
Use conversational language, avoid jargon, and incorporate humor where appropriate. Share personal stories to connect.
What about the tone? Should it be casual or formal?
It depends on your target audience. A casual tone works well for younger audiences, while a formal tone suits professional settings.
Can you give me examples of brands with authentic voices?
Sure! Brands like Innocent Drinks and Mailchimp are known for their friendly and relatable voices that resonate with their audiences.
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