How can I create a memorable brand character?
Start by defining your brand's personality and values. What traits do you want your character to embody?
I want my character to be friendly and adventurous. Any tips on how to visualize that?
Consider using bright colors and playful designs. You could also give your character a fun backstory that highlights their adventurous spirit.
What about the character's voice? How should they communicate?
The voice should match the character's personality. For a friendly character, use casual, upbeat language and lots of enthusiasm!
Can you give me an example of a successful brand character?
Sure! Think of Tony the Tiger from Kellogg's. He's friendly, energetic, and perfectly embodies the brand's message.
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