What are some creative advertising examples that really stand out?
Some standout examples include Apple's 'Think Different' campaign, Nike's 'Just Do It', and Coca-Cola's personalized bottles.
Can you tell me more about the 'Think Different' campaign?
Sure! Launched in 1997, it celebrated innovators and thinkers, featuring iconic figures like Einstein and Gandhi, emphasizing creativity.
What made the Nike campaign so effective?
Nike's 'Just Do It' resonated with motivation and empowerment, encouraging people to push their limits, which built a strong emotional connection.
Are there any recent examples of creative advertising?
Yes! Brands like Burger King have used humor and social media trends effectively, like their 'Whopper Detour' campaign that drove app downloads.
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