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What is the creative brief process?

An example of an AI chatbot conversation about the creative brief process.

😀
You

What is the creative brief process?

MagicBuddy
MagicBuddy

The creative brief process is a structured approach to outline the objectives, target audience, and key messages for a project.

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You

Why is a creative brief important?

MagicBuddy
MagicBuddy

A creative brief is crucial as it aligns the team on goals, ensures clarity, and serves as a reference throughout the project.

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You

What elements should be included in a creative brief?

MagicBuddy
MagicBuddy

Key elements include project objectives, target audience, key messages, tone, budget, and timeline.

😀
You

Can you give me an example of a creative brief?

MagicBuddy
MagicBuddy

Sure! For a new product launch, a brief might include objectives like increasing brand awareness, targeting young adults, and emphasizing sustainability.

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