How can I effectively manage a PR crisis?
Managing a PR crisis involves quick response, transparency, and a clear communication strategy. What specific situation are you facing?
We're facing backlash over a product recall. What should we do first?
First, acknowledge the issue publicly and provide clear information about the recall. Transparency is key to rebuilding trust.
Should we issue a press release?
Yes, a press release is essential. It should outline the reasons for the recall, the steps being taken, and how customers can get support.
How do we handle negative comments on social media?
Respond promptly and professionally. Address concerns directly and offer solutions, but avoid getting into arguments.
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