What are the top CRM software features to look for in 2024?
In 2024, key CRM features include AI-driven analytics, automation tools, enhanced mobile access, and integration capabilities.
How does AI-driven analytics improve customer relationships?
AI-driven analytics helps identify customer trends and preferences, allowing for personalized interactions and better service.
What automation tools should I consider?
Look for automation tools that handle email marketing, lead scoring, and customer follow-ups to streamline your processes.
Can you explain the importance of mobile access in CRM?
Mobile access allows sales teams to manage customer interactions on-the-go, improving responsiveness and productivity.
What integrations are essential for a CRM in 2024?
Essential integrations include email platforms, social media, and e-commerce systems to create a seamless workflow.
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