What are some effective examples of cultural marketing?
Cultural marketing involves aligning a brand with cultural trends. For example, Nike's 'Dream Crazy' campaign celebrated athletes from diverse backgrounds.
Can you give me more examples?
Sure! Coca-Cola's 'Share a Coke' campaign personalized bottles with popular names, tapping into personal connections and cultural relevance.
How do these campaigns impact consumer behavior?
They create emotional connections, making consumers feel understood and valued, which can lead to increased brand loyalty.
What are some risks associated with cultural marketing?
Misunderstanding cultural nuances can lead to backlash. It's crucial to research and engage authentically with the culture.
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