How can I ensure cultural sensitivity when naming my product?
It's important to research the cultural significance of names and avoid terms that may be offensive or misrepresentative.
What are some common mistakes to avoid in naming?
Common mistakes include using stereotypes, ignoring local customs, and failing to consult with cultural experts.
Can you give examples of names that have been problematic?
Sure! For instance, the name 'Häagen-Dazs' was criticized for its misleading European connotation, despite being American.
How can I test my name ideas for cultural sensitivity?
You can conduct focus groups with diverse participants, consult cultural experts, and use surveys to gather feedback.
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