What are some examples of custom metrics I can use for my business?
Custom metrics can vary widely depending on your business goals. For example, you might track customer acquisition cost, customer lifetime value, or churn rate.
Can you explain how to calculate customer lifetime value?
Sure! Customer lifetime value (CLV) is calculated by multiplying the average purchase value, the average purchase frequency, and the average customer lifespan.
What tools can I use to track these metrics?
You can use tools like Google Analytics, HubSpot, or custom dashboards built with software like Tableau or Power BI.
How often should I review these metrics?
It's best to review your custom metrics regularly, such as monthly or quarterly, to make informed business decisions.
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