What is customer acquisition cost and why is it important?
Customer acquisition cost (CAC) is the total cost of acquiring a new customer, including marketing and sales expenses.
How do you calculate customer acquisition cost?
To calculate CAC, divide the total costs spent on acquiring customers by the number of customers acquired in that period.
What is a good customer acquisition cost?
A good CAC varies by industry, but generally, it should be lower than the lifetime value of the customer (LTV).
How can I reduce my customer acquisition cost?
You can reduce CAC by optimizing your marketing strategies, improving your sales funnel, and enhancing customer retention.
What tools can help track customer acquisition cost?
Tools like Google Analytics, HubSpot, and Salesforce can help you track and analyze your customer acquisition costs.
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