What are the current benchmarks for customer acquisition cost?
The average customer acquisition cost (CAC) varies by industry, but generally ranges from $200 to $500.
How can I reduce my customer acquisition cost?
You can reduce CAC by optimizing your marketing strategies, improving your sales funnel, and enhancing customer retention.
What factors influence customer acquisition cost?
Factors include marketing channels, target audience, competition, and the effectiveness of your sales process.
Is there a way to calculate my own CAC?
Yes, you can calculate CAC by dividing your total marketing and sales expenses by the number of new customers acquired in a specific period.
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