What is customer acquisition cost and why is it important?
An example of an AI chatbot conversation about customer acquisition cost and its significance.
What is customer acquisition cost and why is it important?
Customer acquisition cost (CAC) is the total cost of acquiring a new customer, including marketing and sales expenses.
How do you calculate CAC?
To calculate CAC, divide the total costs associated with acquiring customers by the number of customers acquired in a given period.
What are some strategies to reduce CAC?
Some strategies to reduce CAC include improving your marketing efficiency, optimizing your sales funnel, and enhancing customer retention.
Why should businesses focus on reducing CAC?
Focusing on reducing CAC helps businesses increase profitability, improve return on investment, and sustain growth.
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