What is customer consent in eCommerce?
Customer consent in eCommerce refers to the permission given by customers to collect, use, and share their personal data.
Why is customer consent important?
It's crucial for building trust, ensuring compliance with regulations like GDPR, and enhancing customer experience.
How can I obtain customer consent effectively?
You can obtain consent through clear opt-in forms, transparent privacy policies, and by providing value in exchange for data.
What are the consequences of not obtaining consent?
Not obtaining consent can lead to legal penalties, loss of customer trust, and potential damage to your brand reputation.
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