How can customer feedback influence our rebranding strategy?
Customer feedback is crucial in rebranding as it helps identify what resonates with your audience and what doesn't.
What methods can we use to gather customer feedback?
You can use surveys, focus groups, social media polls, and direct interviews to gather valuable insights.
How do we analyze the feedback we receive?
Analyze feedback by categorizing responses, identifying trends, and prioritizing issues based on frequency and impact.
Can you give examples of brands that successfully used customer feedback in their rebranding?
Sure! Brands like Airbnb and Dunkin' Donuts have successfully rebranded by incorporating customer feedback into their strategies.
What are the risks of ignoring customer feedback during rebranding?
Ignoring customer feedback can lead to misalignment with your audience, resulting in a failed rebranding effort and loss of loyalty.
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