How can I conduct effective customer interviews?
To conduct effective customer interviews, start by defining your goals and preparing open-ended questions.
What types of questions should I ask?
Focus on questions that explore customer needs, pain points, and experiences. For example, 'Can you describe a challenge you faced?'
How long should the interviews last?
Aim for 30 to 60 minutes. This gives enough time for in-depth responses without overwhelming the participant.
Should I record the interviews?
Yes, recording can help you capture details accurately. Just be sure to get the participant's consent first.
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