How can customer segmentation improve pricing strategies?
Customer segmentation allows businesses to tailor pricing strategies to different customer groups, maximizing revenue.
What are some common segmentation criteria?
Common criteria include demographics, purchasing behavior, geographic location, and customer preferences.
Can you give an example of successful segmentation in pricing?
Sure! Airlines often use segmentation by offering different prices based on booking time, class, and customer loyalty.
How do I start implementing customer segmentation?
Begin by analyzing your customer data, identifying key segments, and testing different pricing strategies for each group.
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