What is data integrity in analytics?
Data integrity in analytics refers to the accuracy, consistency, and reliability of data throughout its lifecycle.
Why is data integrity important for businesses?
It's crucial because it ensures that decisions are based on accurate data, leading to better outcomes and trust in analytics.
How can we ensure data integrity in our analytics processes?
You can ensure data integrity by implementing data validation, regular audits, and using secure data storage solutions.
What are common challenges to maintaining data integrity?
Common challenges include data entry errors, system integration issues, and lack of standardized processes.
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