How does data quality impact customer relationships?
Data quality is crucial for understanding customer needs and preferences, which directly affects relationship building.
Can you give me examples of poor data quality affecting customer interactions?
Sure! Poor data quality can lead to incorrect customer information, resulting in miscommunication and dissatisfaction.
What are some best practices for maintaining data quality?
Best practices include regular data audits, validation processes, and using reliable data sources to ensure accuracy.
How can businesses measure the impact of data quality on customer satisfaction?
Businesses can use customer feedback, retention rates, and engagement metrics to assess the impact of data quality.
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